1. Understand

The first thing we do is get under the skin of your brand and into the minds of your customers. How do we do this? We talk to you both. We learn about your business, what it stands for and how you interact with your customers. We listen to your customers to discover how and why they behave the way they do.

The result is a detailed picture of your customers, what they want and desire from your brand. This picture remains with us throughout the process, acting as a benchmark, a reference point to ensure all activities are centered around the customer.

Services: Project Definition, Persona and Scenario Development, Asset Management, Brand Strategy, Experience Strategy, Research and Requirements Gathering, Market Analysis, Concept Innovation, commercial strategy and definition, Concept Testing/challenging, Technology benchmarking and exploration

2. Design

From deep insights come fresh ideas and new perspectives. Our multi disciplinary team will create several high-level concepts for your product. We will work with you to focus these ideas into the best possible customer experience.

Once you're happy with the concept, the devil is in the detail! We start to shape the design, at each stage checking back with real users to ensure the product works as desired. The result is an experience that not only answers the brief but also inspires both client and customer.

Services: Concept Design, Interaction Design, Visual Design, Branding, Video Editing and Motion Graphics, Prototype development, Design Research and Evaluation, User Testing

3. Develop

We can, and do, translate the design into a fully functioning, tested, standards compliant product. If you have technical capabilities in house we can become part of the team to ensure the full delivery of our vision.

We have extensive experience with e-commerce products, content management systems, search engine optimisation, accessibility and high performance sites.

We have also worked hard to create our own agile development methodology, which fits in with the user-centred design approach that already works really well for us.

The Agile Development cycle consists of taking the visual design produced in the previous phases we build standards compliant XHTML & CSS pages. We would then use the underlying technology of (e.g.) Microsoft SQL to implement the Database and business logic required to power all the components of the site.

We will be rolling out this process on all of our future development projects to improve even further the quality of what we produce.

Services: Template Production, Agile Development, Web Development, Flash Development, QA/Cross Browser Testing, Server Setup, CMS Implementation, Microsoft Silverlight Technical Prototypes, Functional Specification, Standards compliant XHTML/CSS templates, Modular, flexible system components (built against the latest .NET framework), integrated Presentation Layer (Silverlight/XHTML), Content Management System (CMS), Reporting tools, Deployment instructions, System performance levels.

4. Deliver

We will help you integrate the new design into existing infrastructures, provide support and effective documentation to ensure a smooth deployment to the live environment. But we won't leave you to high and dry, we'll be on hand to iron out any unexpected wrinkles.

Projects often continue after the new product has been launched, monitoring progress, organising content and refining the experience to ensure targets and goals are achieved now and in the future.

Services: Site Analysis & Reporting, Search Engine Optimization, Specifications & Documentation, Usability Testing.